Crestline Growth
Roofing Growth Snapshot
Company
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The work
70
% Retail
30
% Insurance
Average job value
$
Gross margin
%
Net margin (take-home)
%
The lead engine
Main lead source
Leads / month
#
Cost per lead (CPL)
$
Lead → booked
%
Cost / appointment
$
Show rate
%
Qualified-lead rate
%
Close rate
%
Monthly ad + mktg spend
$
Jobs won / month
Booked inspections / mo
The team
Crews / trucks
Sales reps
Setters / office
Partner?
Monthly economics
Monthly revenue
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Gross profit / month
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Net profit / month
after owner pay
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Before owner pay
Cost to land a job
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